Saturday, August 27, 2011


British designer Gareth Pugh redesigns the iconic ABSOLUT bottle.

If i'm not mistaken, this is just the second time that ABSOLUT gave the designer freedom to alter the original shape of the bottle, the other one is with the ABSOLUT Glimmer.

The ABSOLUT Mode edition bottle was inspired by one of the pieces of the designer’s Spring/Summer 2007 Collection. The bottle was launched this week and is now available from Selfridges and Harvey Nichols.

I like the design of this one, it looks like a PET water bottle.

 Gareth Pugh

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