Luxurious and refined, that is what this store is telling you about their products. It's like entering a Chanel or an Hermes Store.
Virtual merchandising and the store design was executed really well. They made use of the branding in all corners of the store. The "N" logo is everywhere and they also used the coffee capsules as decorative element.
outside the Nespresso Star Boutique
Pixie cups display
boxes of capsules
lower level of the store
a lot of machines to choose from
there is also a chocolate pairing counter where you can combine your coffee selections with the right type of chocolate.
free taste of the limited edition Onirio coffee
accent wall made of coffee capsules
and some more here
The 2011 limited Onirio coffee
got this display box for free
you may try any of the flavours at the Nespresso bar
and my Nespresso Club Membership Card
Thank you to the very helpful Mr. Delvin Court Jean-Baptiste for assisting me
Nespresso Star Boutique
119 avenue des Champs Elysées,
Nespresso Star Boutique, 75008 Paris+33 8 00 55 52 53