Secret Fresh's sleekly refurbished gallery greatly signified exciting and brighter things to come more than cementing its reputation in spearheading the market and audience of designer toy collectibles in the country and for which it has gained recognition internationally. It has had notable collaborations with Kidrobot artists such as Frank Kozik, Huck Gee, Okedoki, Joe Ledbetter, as well as with local esteemed multi-awarded visual artists such as Elmer Borlongan, Mark Justiniani, and Charlie Co. It has also teamed up with premier lifestyle brands Bench and Magis Dimensione.
This september marks it's biggest and most anticipated designer toy/vinyl collectible, a collaboration between Secret Fresh, Korean designer toy artist Coolrain, and one of the most successful, most influential, critically acclaimed, and significant bands in the history of Original Pilipino Music - Eraserheads
ERASERHEADS TOY LAUNCH
SEPTEMBER 14 SATURDAY 2PM ONWARDS
RONAC ART CENTER, ORTIGAS AVENUE, SAN JUAN, MM
Eraserheads was formed by Ely Buendia, Raymund Marasigan, Buddy Zabala and Marcus Adoro when they were still students at UP Diliman. From their first independently released album Ultraelectromagneticpop!, came a string of number one singles and top selling albums from Circus whose album cover was designed by visual artist Mark Justiniani, to Cutterpillow which achieved platinum status several times. The Eraserheads received the Viewer's Choice Award for Asia from the 1997 MTV Video Music Awards for their music video Ang Huling El Bimbo directed by award-winning director Aureus Solito. They were the first and only Filipino band to have bagged the highly coveted Moon Man trophy from MTV.
The band recently had a reunion concert in 2008 after their break-up in 2002 and sorely missed absence from then.
A dream project long concocted by Secret Fresh owner and toy collector Big Boy Cheng who, is also a fan of the band. This will be a manifest memento of the band's achievement and its huge influence on the bands who followed after them. Reminiscent of the Kidrobot released vinyl toy for the concept band Gorillaz, the Eraserheads toy features all 4 members holding their respective instruments, and packaged as a set in editions of 500. Each figure stands at 21cm.
Coolrain is specially chosen to design the Eraserheads toy as he's distinctively known for creating toy figures with such character and identity such as the Mindstyle NBA ATC series which was a popular blindbox vinyl collectible at Secret Fresh. This approach has led him to collaborations with NIKE, CINELLI, CONVERSE, LG, Motorola, etc.
The launch on September 14 Saturday at 2pm onwards will be complemented by performances from bands PEDICAB, DOND ABAY AND THE TANODS and THIS WAY TO THE.
Signing for the toys and orders will be done on a first-come-first-served basis.
For further inquiries about the toy launch, please contact email@example.com or +63(2) 570 9815 local 7.
Secret Fresh is at RONAC Art Center, Ortigas Ave., Greenhills, 1502 Manila, Philippines. Open from Tuesdays to Saturdays from 2-10 PM and Sundays at 1-6 PM.
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