Tuesday, September 25, 2012

Mushrooms Go Pink In Manila For Breast Cancer Awareness Month

Ministry of Mushrooms, Inc. leads a collaborative movement to spread awareness about mushrooms and breast cancer.

MANILA, Philippines - 21 September 2012: In October 2012, the Ministry of Mushrooms, Inc. will launch Mushrooms Go Pink, a collaborative breast cancer awareness campaign in line with Breast Cancer Awareness Month. This will run through the whole month of October and continue until the end of the year and strives to promote the prevention of illnesses such as Breast Cancer. It is believed that wellness can be enhanced by stimulating the senses through, nourishing food, art and alternative forms of wellness. With the end goal of giving the public more options in attaining a more holistic lifestyle. 

Close to 500,000 die from breast cancer every year and it is today’s leading killer of women ages 35-54 around the world. It is important to note that in the Philippines current estimates show that 1 in 13 Filipinas will develop breast cancer in her lifetime. According to studies done by the Philippine General Hospital and the Cancer Institute of the Philippines, “at present, there is low cancer prevention consciousness [in the Philippines],” and sadly, this lack of cancer knowledge has perpetuated the nation’s relatively low survival rates.  If this persists, experts conclude 1 in 1,800 Filipinos will develop cancer each year.

Why Mushrooms? As the focus of many ongoing scientific studies today, there is strong empirical evidence that some properties found in mushrooms can possibly lead to breast cancer prevention and elimination. “It is strongly suggested that mushrooms be added to one’s daily diet,” says Ministry of Mushrooms President and CEO, Marco Lobregat “Oyster mushrooms for example, have both antioxidant and anti-tumor properties. It has been discovered that extracts from this mushroom interfere with the cancer cell cycle and cancer cells from spreading.” Lobregat stresses that although a mushroom-incorporated diet can be extremely beneficial, it should be balanced out with other healing practices and routines and one should not bypass his or her regular check-ups and medical advice.

To promote Mushrooms Go Pink, Ministry of Mushrooms, Inc. has joined forces with over 20 well-lauded restaurants and food specialists around Metro Manila and the surrounding areas which will be creating and serving dishes made with locally grown oyster mushrooms to symbolize edible representations of the campaign. Proceeds from the specified dishes ordered will go to raise funds for the benefit of the ICanServe Foundation, a foundation dedicated to providing hope and help to women with breast cancer by promoting early cancer detection through information campaigns and community-based screening programs.

Coming together for this cause are like-minded collaborators who include: co.lab Manila, Rustan’s Coffee Corp, Edgy Veggy, Kitchen Revolution, Stillpoint Manila, Jagnus Design Studio + Secret Fresh + Detalle, Zodio Philippines, Soul Spa Philippines and LBC Foundation.

Mushrooms Go Pink also pushes to raise awareness using different platforms and collaborative events such as: 

Soul Spa Healing Energy Awareness Talks
October 11, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton Street Kapitolyo, Pasig City

Soul Spa Philippines together with Ministry of Mushrooms brings together a series of talks based on alternative forms of healing for the benefit of those who have been impacted by cancer whether directly or indirectly by focusing on the relationship on how one’s emotional state can affect one’s physical well-being one can dramatically alter one’s health or the health of a loved one instantly.

Edgy Veggy + Kitchen Revolution Benefit Dinner, Cooking Demo, and Lecture
October 16, 2012 at Edgy Veggy, G/F #3 Brixton Street Kapitolyo, Pasig City

Marie Gonzalez is a vegan chef and mastermind behind Kitchen Revolution – an Alabang-based food company that specializes in holistic, vegetarian cooking classes, workshops, and consultancy. She is taking the local culinary world by storm with her refreshing and creative spin on food that just so happens to be plant-based and healthful.

Denise Celdran founded Edgy Veggy in 2006, a vegetarian commissary, cafe and delivery service dedicated to bringing healthy, whole vegetarian food to as much people as possible in order to uplift, transform and inspire them to be the best that they can be. An agriculturist by profession and she has a natural farm in Nasugbu, Batangas where most of the lettuce, herbs and some of the regular table vegetables come from. 

Discover and taste how a whole food, plant-based diet can fight cancer and support cancer treatment. Proceeds go to the I Can Serve Foundation

October 17, 2012 at Ronac Art Center, Ortigas Ave., North Greenhills

BOTOTOY is an iconic wooden toy designed by Arnold Austria of Jagnus Design Studio in collaboration with Secret Fresh and Detalle. Notable local artists from various fields are designing their own Bototoys with the inspiration of mushrooms and breast cancer. Proceeds from  “BOTOTOY LOVES BOOBIES” art exhibit shall be donated to Mushrooms Go Pink for the benefit of ICanServe.

Yoga For Breast Cancer Recovery
October 18, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton Street Kapitolyo, Pasig City

For people recovering from cancer, practicing yoga helps restore range of motion, relieve anxiety tension and pain, bring calm and well-being into one's life.

Rebecca de Villa has been practicing yoga since 2004 and teaching since 2007. Her first student was a dear friend who was diagnosed with breast cancer and asked her to help by guiding her with a yoga practice geared to people with cancer.

She and her friend will be sharing their experience and the talk will end with some breath and movement exercises.

Zodio supports Breast Cancer Awareness Month 

Zodio is a free app for Apple and Android that makes it easy to find establishments near you to your specific preferences. It is a location-based tool to share your experiences and to check-in for real-time deals. It's Southeast Asia's fun and social consumer reporting and perks app.

Zodio hooked up with Ministry of Mushrooms for an interactive, real-time, fun and social community dining experience that gives back.

At all participating food establishments, Zodio will give P1 for every person who checks-in, P1 for every photo uploaded, and P1 for every review given. Since the Zodio app is integrated into Facebook and Twitter, it helps to spread awareness of the movement and the participating establishments at every check-in and location-based upload. Your friends can see which establishments you support for breast cancer awareness.

“We could do great things if we all shared our talents in harmony with each other,” says Lobregat.

For the Mushrooms Go Pink collaborators, awareness is key, and information is a giant step towards prevention. It is a shared belief that Cancer prevention is really about being fully aware about early detection, living a healthier lifestyle, and the importance of nutrition. Mushrooms - arguably today’s most revolutionary super-food with the greatest potential to alter cancer studies, and possibly treatments.

To learn more about the Mushrooms Go Pink campaign contact:

Ministry of Mushrooms, Inc.

Information about the participating collaborators can be found at;
ICanServe Foundation, www.icanservefoundation.org
co.lab Manila, colabmanila.com
Edgy Veggy, www.edgyveggy.ph
Kitchen Revolution, www.kitchenrevolution.ph
Stillpoint Manila: www.stillpointmanila.com


  1. These filipinos are very artistic! one of the best races in the world, and i know that the Philippines is a third world country and there arent any alternative treatments for breast cancer that is offered there. thanks for the post and for bringing this one up!

    1. @Blake Woodrow ThanksBlake! and thank you for visiting my page :D


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