Thursday, July 28, 2011

H&M x David Beckham

Swedish retailer H&M has announced today that they will be working with soccer star David Beckham on a bodywear range.

“The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.”

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