Thursday, October 28, 2010

U-Boat Manila Launch | Photos

Luxury watch brand U-boat Launched their first store here in Manila.

The event was attended by the Man himself Italo Fontana together with Mounir Moufarrige.

About U-Boat Watches

Back in 1942 the "Officine Fontana" was poised to produce a professional watch for the distinguished officers of its navy’s U-Boats. Though the project was ultimately scrapped, the distinctive original drawings, color samples and innovative materials were lovingly preserved for more than 60 years. In 2000, Italo Fontana, a cousin of the watchmaker’s late founder, made a long held company dream come true with the launch of today’s inspired U-Boat brand.

U-Boat watches, just like their original namesake, are bold, aggressive and oversized. These timepieces embodied force and style and revealed the unique personality of the man behind the revival, Italo Fontana: “It took me seven years to develop and refine the U-BOAT watches. Inspired by 18th century craftsmanship and intricate made-by- hand detailing we can now produce a timepiece of rare artisanal quality that reaches to a new dimension of watch making .”

Character and strength is a hallmark of the U-Boat brand. All watches in the line are designed with the crown on the left side of the case. It is both a unique and unexpectedly comfortable timepiece to wear. This distinctive signature is the brand statement: Classic yet powerful

All items in the collection are made of mechanical Swiss ETA movements, whether automatic or manual; each are housed in full-bodied oversized steel cases. 

PVD treated crystals, and precious metals beautifully merge with rubber and steel details, challenging traditional design standards in the world of timepieces.

From the Thousand of Feet Collection with its particular dodecagonal shaped case, to the latest Nightvision Collection that allows you to replace the colored glass, each watch express a singular personality.

In 2005, Italo Fontana joined forces with Mounir Moufarrige, an acclaimed tastemaker known for breathing new life into Montblanc and Chloé. Together they are bringing U-Boat into the limelight of today’s watch industry. Found only at the most discriminating of international retailers, U-Boat watches are earning worldwide appreciation from connoisseurs of rare and beloved timepieces.

U-boat already has distribution at 220 selected stores around the globe and 30 doors in the US, priced on the average of $2,000, U-Boat is on a par with larger luxury watch making groups. - [U-BOAT]

The U-Boat Store is located at the
Resorts World Manila Maxims Hotel
Newport Boulevard, Newport City Cybertourism Zone, Pasay 1309
for inquiries please call
Ms August Yu +63917 5434534
Ms Jennifer Mediado +63917 5546586
Tel. +632 836 9937

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