With a dreadful hangover still lingering in my head from crazy night with friends, I headed straight to rockwell around 10 in the morning to get a hold of Diesel’s be stupid shirt. The queue was surprisingly short compared to their dirty thirty campaign. I guess not a lot of people understand the concept behind this. To appreciate the new slogan better, here’s diesel’s new philosphy:
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. The world is full of smart people. Doing all kind of smart things… That’s smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. It’s not smart to take risks… It’s stupid.
To be stupid is to be brave. The stupid isn’t afraid to fail. The stupid know there are worse things than failure… like not even trying.
To be stupid is to be brave. The stupid isn’t afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
So, BE STUPIDPhotos from the Event
http://www.diesel.com/be-stupid
also in Status Magazine Online
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