Ministry of Mushrooms, Inc. leads a
collaborative movement to spread awareness about
mushrooms and breast cancer.
MANILA, Philippines - 21
September 2012: In October 2012, the Ministry of Mushrooms, Inc. will launch Mushrooms Go Pink, a collaborative
breast cancer awareness campaign in line with Breast Cancer Awareness Month.
This will run through the whole month of October and continue until the end of
the year and strives to promote the prevention of illnesses such as Breast
Cancer. It is believed that wellness can be enhanced by stimulating the senses
through, nourishing food, art and alternative forms of wellness. With the end
goal of giving the public more options in attaining a more holistic lifestyle.
Close to 500,000 die from breast cancer
every year and it is today’s leading killer of women ages 35-54 around the
world. It is important to note that in the Philippines current estimates show
that 1 in 13 Filipinas will develop breast cancer in her lifetime. According to
studies done by the Philippine General
Hospital and the Cancer
Institute of the Philippines, “at present, there is low cancer
prevention consciousness [in the Philippines],” and sadly, this lack of cancer
knowledge has perpetuated the nation’s relatively low survival rates. If this persists, experts conclude 1 in 1,800
Filipinos will develop cancer each year.
Why
Mushrooms? As the focus of many ongoing scientific studies today, there is
strong empirical evidence that some properties found in mushrooms can possibly
lead to breast cancer prevention and elimination. “It is strongly suggested
that mushrooms be added to one’s daily diet,” says Ministry of Mushrooms
President and CEO, Marco Lobregat “Oyster
mushrooms for example, have both antioxidant and anti-tumor properties.
It has been discovered that extracts from this mushroom interfere with the
cancer cell cycle and cancer cells from spreading.” Lobregat stresses that
although a mushroom-incorporated diet can be extremely beneficial, it should be
balanced out with other healing practices and routines and one should not
bypass his or her regular check-ups and medical advice.
To promote Mushrooms Go Pink, Ministry of
Mushrooms, Inc. has joined forces with over 20 well-lauded restaurants and food specialists around Metro
Manila and the surrounding areas which will be creating and serving dishes made
with locally grown oyster mushrooms to symbolize edible representations of the
campaign. Proceeds from the
specified dishes ordered will go to raise funds for the benefit of the ICanServe Foundation, a foundation dedicated to providing hope and help
to women with breast cancer by promoting early cancer detection through
information campaigns and community-based screening programs.
Coming together for this cause are like-minded
collaborators who include: co.lab Manila, Rustan’s Coffee Corp, Edgy Veggy, Kitchen
Revolution, Stillpoint Manila, Jagnus Design Studio + Secret Fresh + Detalle, Zodio
Philippines, Soul Spa Philippines and LBC Foundation.
Mushrooms Go Pink also pushes to raise awareness using
different platforms and collaborative events such as:
Soul Spa Healing Energy Awareness Talks
October 11, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton
Street Kapitolyo, Pasig City
Soul Spa Philippines
together with Ministry of Mushrooms brings together a series of talks based on
alternative forms of healing for the benefit of those who have been impacted by
cancer whether directly or indirectly by focusing on the relationship on how
one’s emotional state can affect one’s physical well-being one can dramatically
alter one’s health or the health of a loved one instantly.
Edgy Veggy + Kitchen
Revolution Benefit Dinner, Cooking Demo, and Lecture
October 16, 2012 at Edgy Veggy, G/F #3 Brixton Street
Kapitolyo, Pasig City
Marie Gonzalez is a vegan chef and mastermind behind
Kitchen Revolution – an Alabang-based food company that specializes in holistic,
vegetarian cooking classes, workshops, and consultancy. She is taking the local
culinary world by storm with her refreshing and creative spin on food that just
so happens to be plant-based and healthful.
Denise Celdran founded Edgy Veggy in 2006, a vegetarian commissary,
cafe and delivery service dedicated to bringing healthy, whole vegetarian food
to as much people as possible in order to uplift, transform and inspire them to
be the best that they can be. An agriculturist by profession and she has a
natural farm in Nasugbu, Batangas where most of the lettuce, herbs and some of
the regular table vegetables come from.
Discover and taste how a whole food, plant-based diet
can fight cancer and support cancer treatment. Proceeds go to the I Can Serve
Foundation
BOTOTOY LOVES BOOBIES Art Fundraiser
October 17, 2012 at Ronac Art Center, Ortigas Ave., North
Greenhills
BOTOTOY is an iconic wooden toy designed by
Arnold Austria of Jagnus Design Studio in collaboration with Secret Fresh and
Detalle. Notable local artists from various fields are designing their own
Bototoys with the inspiration of mushrooms and breast cancer. Proceeds
from “BOTOTOY LOVES BOOBIES” art exhibit
shall be donated to Mushrooms Go Pink for the benefit of ICanServe.
Yoga For Breast Cancer Recovery
October 18, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton
Street Kapitolyo, Pasig City
For people
recovering from cancer, practicing yoga helps restore range of motion, relieve
anxiety tension and pain, bring calm and well-being into one's life.
Rebecca de Villa
has been practicing yoga since 2004 and teaching since 2007. Her first student
was a dear friend who was diagnosed with breast cancer and asked her to help by
guiding her with a yoga practice geared to people with cancer.
She and her friend
will be sharing their experience and the
talk will end with some breath and movement exercises.
Zodio supports Breast Cancer
Awareness Month
Zodio is a free app for Apple and Android that makes it
easy to find establishments near you to your specific preferences. It is a
location-based tool to share your experiences and to check-in for real-time
deals. It's Southeast Asia's fun and social consumer reporting and perks app.
Zodio hooked up with Ministry of Mushrooms for an
interactive, real-time, fun and social community dining experience that gives
back.
At all participating food
establishments, Zodio will give P1 for every person who checks-in, P1 for every
photo uploaded, and P1 for every review given. Since the Zodio app is
integrated into Facebook and Twitter, it helps to spread awareness of the
movement and the participating establishments at every check-in and
location-based upload. Your friends can see which establishments you support
for breast cancer awareness.
“We could do great things if we all shared our
talents in harmony with each other,” says Lobregat.
For the Mushrooms
Go Pink collaborators, awareness is key, and information is a giant step
towards prevention. It is a shared belief that Cancer prevention is really
about being fully aware about early detection, living a healthier lifestyle,
and the importance of nutrition. Mushrooms - arguably today’s most
revolutionary super-food with the greatest potential to alter cancer studies,
and possibly treatments.
To learn more about the
Mushrooms Go Pink campaign contact:
Ministry of Mushrooms, Inc.
ministryofmushrooms@gmail.com
Information about the
participating collaborators can be found at;
Edgy Veggy, www.edgyveggy.ph
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