Secret Fresh's sleekly refurbished gallery greatly
signified exciting and brighter things to come more than cementing its
reputation in spearheading the market and audience of designer toy collectibles
in the country and for which it has gained recognition internationally. It has
had notable collaborations with Kidrobot artists such as Frank Kozik, Huck Gee,
Okedoki, Joe Ledbetter, as well as with local esteemed multi-awarded visual
artists such as Elmer Borlongan, Mark Justiniani, and Charlie Co. It has also
teamed up with premier lifestyle brands Bench and Magis Dimensione.
This september marks it's biggest and most anticipated designer toy/vinyl collectible, a collaboration between Secret Fresh,
Korean designer toy artist Coolrain, and one of the most successful, most influential, critically
acclaimed, and significant bands in the history of Original Pilipino Music - Eraserheads
ERASERHEADS TOY LAUNCH
SEPTEMBER 14 SATURDAY 2PM ONWARDS
SECRET FRESH
RONAC ART CENTER, ORTIGAS AVENUE, SAN JUAN, MM
Eraserheads was formed by Ely Buendia,
Raymund Marasigan, Buddy Zabala and Marcus Adoro when they were still students
at UP Diliman. From their first
independently released album Ultraelectromagneticpop!, came a string of number
one singles and top selling albums from Circus whose album cover was designed
by visual artist Mark Justiniani, to Cutterpillow which achieved platinum status several times. The
Eraserheads received the Viewer's Choice Award for Asia from the 1997 MTV Video
Music Awards for
their music video Ang Huling El Bimbo directed by award-winning director Aureus
Solito. They were the first and only
Filipino band to have bagged the highly coveted Moon Man trophy from MTV.
The band
recently had a reunion concert in 2008 after their break-up in 2002 and sorely
missed absence from then.
A dream project long concocted by
Secret Fresh owner and toy collector Big Boy Cheng who, is also a fan
of the band. This will be a manifest
memento of the band's achievement and its huge influence on the bands who
followed after them. Reminiscent of the Kidrobot released vinyl toy for the
concept band Gorillaz, the Eraserheads toy features all 4 members holding their
respective instruments, and packaged as a set in editions of 500. Each figure
stands at 21cm.
Coolrain is specially chosen to design the Eraserheads
toy as he's distinctively known for creating toy figures with such character
and identity such as the Mindstyle NBA ATC series which was a popular blindbox
vinyl collectible at Secret Fresh. This
approach has led him to collaborations
with NIKE, CINELLI, CONVERSE, LG, Motorola, etc.
The launch on September 14 Saturday at 2pm onwards
will be complemented by performances from bands PEDICAB,
DOND ABAY AND THE TANODS and THIS WAY TO THE.
Signing for the toys and orders will be done on a
first-come-first-served basis.
Secret Fresh is at RONAC Art Center, Ortigas Ave.,
Greenhills, 1502 Manila, Philippines. Open from Tuesdays to Saturdays from 2-10
PM and Sundays at 1-6 PM.
